Abdullah Al Salem University, represented by the College of Business and Entrepreneurship and in collaboration with the Sabah Al-Ahmad Center for Giftedness and Creativity (SACGC), organized a lecture titled "From Idea to Market: Transforming Innovation into Commercial Enterprise." The event was attended by the Dean of the College of Business and Entrepreneurship, Dr. Daniel Prokop, on Tuesday, October 27, 2026, at the Building 21 Theater on the Khaldiya Campus.

To open the event, Mr. Abdullah Al-Ayyaf, Project Manager at the Center's Scientific Innovation Department, outlined the three innovation pathways adopted by the Center: Idea Generation, Empowerment, and Market Access. He also introduced the 2026 Project Acceleration Program, highlighting the key support services provided to applicants.

The session featured two Kuwaiti innovators who recently completed the incubation program in food and water security, conducted by the Center in partnership with IE University in Spain:

Mr. Ahmed Al-Mohtab, founder of the "Mirage" project, shared his project's journey from its inception to participating in the Center’s program, offering practical insights on managing feedback and pitching to investors.

Mr. Abdulwahab Al-Mutawa, founder of the "DateShield" project, discussed the program's impact on his project development methodology, noting that he now prioritizes research partnerships and scientific evidence over early pursuit of funding.

The event concluded with an open Q&A session with university students, fostering an engaging discussion on how to transform innovative ideas into viable commercial enterprises.